About Us

Southern Waterside was founded by Smith Lake local McCain Smith. He grew up on this water, and spending his first summer working the docks at Trident Marina made one thing clear. Every customer loved this lake as much as he and his family did. Weekend after weekend, boat after boat, he realized he wanted to build a brand that all Smith Lake lovers would be proud to wear.

Our goal is to create quality, well designed products that our customers reach for all summer long.